2008 Heineken Holiday Party- Apple, Los Angeles

Check out the highlight reel from the 2008 NMA Heineken Holiday Party held at Apple in West Hollywood, CA. What a great night!

How do you give yourself a good name?

Heineken Unveils New Campaign to Unite All Communication Under "Give Yourself a Good Name"

Actor John Turturro Featured in First Wave of New Ads

WHITE PLAINS, NY--(MARKET WIRE)--Jan 20, 2009 -- Heineken USA announced today the launch of a new campaign for the equity which establishes its new and dynamic overarching marketing platform -- "Give Yourself a Good Name." The campaign showcases subtle ways in which consumers decide to "give themselves a good name" through their actions, their words and their choices. Effective immediately, Give Yourself a Good Name will lead all brand activities.

Created by Wieden + Kennedy, the 360 degrees campaign takes everyday situations and shows how people can apply the Give Yourself a Good Name viewpoint to make a positive impact on themselves and those around them. Also, for the first time, Heineken Premium Light will be fully integrated into the new platform to help achieve greater impact.

"Our new platform connects the values of the consumer and the values of the brand," said Christian McMahan, chief marketing officer, Heineken USA. "Our consumers strive to give themselves a good name in a variety of ways including the opportunities they pursue, their responses to every day situations and through the brands they choose. Heineken is a brand with a 'good name' reinforced by 146 years of brewing excellence and a family-driven mentality to be the best. With our new campaign, we're taking steps to ensure that we continue to remain relevant and connected to our consumers."

NFC Championship Weekend - Super Bowl Rotation

The first television spot, a :30 second ad featuring iconic character actor John Turturro, debuted during the NFC Championship game on Jan. 18, and is running in a strategic rotation leading up to the Super Bowl on Feb. 1. A second :30 spot with Turturro will air in 27 markets during the Super Bowl XLIII broadcast.

"We're committed to starting the year with a bang and putting the Heineken brand front and center," added McMahan. "Both the NFC game and the Super Bowl reach our consumers directly, and we're excited to showcase our new creative on a national stage during this relevant timeframe."

Heineken Creative - Featuring John Turturro

John Turturro will be featured in three TV spots in a mentor role that accentuates his inherent authority as he lightheartedly shares words of wisdom such as "That which a man laughs at reveals his character. That which a man drinks reveals his nature." With the bottle of Heineken acting as a metaphor, Turturro inspires the viewer to be the "leader of his own expedition" and "captain of your own galleon."

The Media Mix

In mid-March, Heineken USA will debut the full 360 degrees campaign with additional broadcast creative executions, national media, print, OOH, promotions, on-and off-premise activation, PR and digital.

In addition to the three Turturro spots, 11 more TV spots -- including new executions for Heineken Premium Light, Hispanic and African American -- will illustrate how consumers can give themselves a good name.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

Copyright 2009, Market Wire, All rights reserved.

NALIP Conference 10: A Decade of Influence

NALIP 10: A DECADE OF INFLUENCE will be held April 17 - 19, 2009 at the Island Hotel in Newport Beach, California. The event is organized as a professional education and networking opportunity. Speakers bring analyses of Latinos in the film, documentary and television worlds while projecting trends of relevance to us all. Awards celebrate past triumphs and recognize rising talents. Artists hold intimate conversations about their craft. Workshops teach skills for emerging and mid-career makers. Pitch and screening events showcase talent. Meeting series like the concurrent Latino Media Market make matches between executives, funders and projects.

NALIP 10: A DECADE OF INFLUENCE will recognize the landmark status of the National Association of Latino Independent Producers, our Conference and our member makers. So much has changed since NALIP first convened concerned artists and activists in San Francisco in 1999. So much progress can be recognized, while so much more is left to do.

HBO, Time Warner and the National Latino Media Council present this year’s Conference, chaired by Columbia University professor/ filmmaker Frances Negrón-Muntaner (WAR IN GUAM), producer/ executive David Ortiz (WANTED, HELLBOY 2), and writer/producer Ligiah Villalobos (LA MISMA LUNA).

Register today! http://www.nalip.org/conference10/

Check out Conference 9 Highlights!